Articles

Health Canada Announces Changes to Nutritonal Labeling

On October 24, 2016 Health Canada announced the Healthy Eating Strategy for Canada with the intent to help Canadian consumers make heathier choices when purchasing processed foods.  The intent is to provide consumers with nutrition information that is easily understood, truthful and accurate. In addition, standardized labeling will enable consumers to compare the nutritional values of similar products.  To…
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Food Labeling in the U.S.A.

On May 20, 2016, the FDA announced the new Nutrition Facts label for packaged foods to reflect new scientific information, including the link between diet and chronic diseases such as obesity and heart disease.   This in response to consumer demand for more clarity regarding nutritional claims, food values, and ingredient listings. If you export products to the…
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How To Package Products – Getting Started

Your packaging represents you and your brand and it is important that it performs to meet the product needs. Packaging serves six primary functions.  They are market, sell, preserve, protect, contain and transport. The importance of each of these will depend on where and how you sell your product and to whom you will sell it.  You may…
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Brand Owners Need to Register Now to Comply with B.C.’s Regulation for Packaging & Printed Paper

The B.C. Provincial government has enacted a recycling policy, effective May 2014, for packaging and printed paper.  Multi-MultMaterials B.C. (MMBC), the non-profit entity formed to implement this policy, reports "the program shifts recycling costs from the consumer (through property taxes) to industry, making companies responsible for the waste they produce”.  The goal is to increase…
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Step 1 – Who Are Your Consumers And What Do They Want?

Understanding the consumer of your product will help your graphic and structural designers create the most effective package to promote your brand. The more detail you can provide, the easier it will be to develop a package that appeals to your target market.  For instance, does your product require tamper evident seals, child resistant caps,…
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Step 2 – What Does Your Customer Want?

Your customer may be a distributor or retailer and have very specific requirements for your product.  Before you begin to develop packaging, it is important to understand these requirements so that you can cost effectively design to meet those needs. This is equally as important when you acquire a new customer for an existing product.…
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