On May 20, 2016, the FDA announced the new Nutrition Facts label for packaged foods to reflect new scientific information, including the link between diet and chronic diseases such as obesity and heart disease. This in response to consumer demand for more clarity regarding nutritional claims, food values, and ingredient listings.
If you export products to the U.S.A., now is a good time to begin reviewing current and future packaging needs to determine opportunities for cost savings, efficiency improvements and graphic redesigns. By undergoing an assessment now, you will be positioned to quickly and effectively launch new packaging as the regulations come into force. The compliance date for manufacturers is July 26, 2018, however, companies with less than $10 million in annual food sales will have and additional year to comply.
Proper packaging assessments consider all aspects of the supply chain including whether the packaging meets the sustainability and food safety objectives of the brand owner. As the product package is the face of the company, it is imperative that it speaks to the brand’s mission.
While the labeling changes will create some challenges for brand owners, the revisions can present opportunities to enhance the package.
For more information, visit:
FDA Regulatory Information – Labeling/Nutrition